Don't be obsessed about web traffic! Be obsessed with how you'll use it!

One common mistake is to be so obsessed by acquire more and more web traffic, that we stop thinking and the traffic gold that we lose every day. It's truth that traffic obsession is money obsession, by sales/ leads/ other user actions, but we should pay more attention to the bounce rate, namely the users that already enter our web and then leave without at least saying good bye - viewing only one web page. At Startweb, we are explaining to our clients that the first SEO action is to analyse top bounce rate pages in order to try understanding what are the problems and how to retain more users into their web & determine a large part to interact. Keep in mind, a medium of 30% bounce rate is acceptable, but in the end it depends of each business. Therefore, let's suppose that you have 1000 unique visits by week, but less that 1% represents conversions. Less then 10 people are interested in your web/ offer. 

Capture users that already enter your web 

10 people isn't enough for a business, generally speaking, that's why that business will try to diversify his traffic channel. It will invest in SEO, also in AdWords. But, even with more traffic, the sales/ conversion won't explode. Why? The very common cause is the landing page and as we already postulate it the analyse has to start with the top bounce rate pages. You get the point! You should try to capture users that already enter your web as well, try to find what is annoying in their visit, test page layouts, diverse call to action buttons, change the manner of displaying the information and also, try to change the text. Start with a resume, put titles, etc. If is a product page, try to give more confidence, put into internal tabs all the information about product Quality, Reviews, Secure Payment, Expedition, Return politic, large Description, etc. Start looking at your Top Bounce Rate Pages in Google Analytics and then, one by one, into your own website. The site should begin now!